A crash course in changing the world.
To me, it focuses on how people's perception and appreciation for time changes based on their character. Some people are more active: those who are metaphorically making the world turn and looking forward to tomorrow. They see the broader picture. Time is more fluid, something that can be mentally manipulated. We can cast our perception out a decade, imagine the world then, and reel ourselves back in, enlightened. There's a certain temporal plasticity. The second is passive: the people who can sit back and watch the days go by. If they aren't acting, aren't expanding, are simply stuck in their 'default', time is just tickmarks on a one way track.
To EVOKE, we need to be the former. We need to be the ones anticipating the future, looking forward, and calling people to action. The more connected we are, the faster we'll flow, but I think we'll be far more prepared to handle it. We're time travelers, imaginative warriors, people who can forecast and react to what hasn't even happened. We won't sit on the sidelines as the world oozes by; we'll fly.
"A fishing boat was docked in a tiny coastal village south of the border. An American tourist complimented the local fisherman on the quality of his fish and asked how long it took him to catch them. "Not very long", answered the fisherman. "Then why didn't you stay out longer and catch more?" asked the American. The man said that his small catch was enough for his family. The American asked, "What do you do with the rest of your time?" The fisherman replied, "I sleep late, play with my children, catch a few fish, and take a siesta with my wife. In the evenings I go into the village to see my friends, have a few drinks, play the guitar and sing a few songs. I have fun…"
The American interrupted, "Hey, I have an MBA and I can help you. Start by fishing longer every day and selling the extra fish you catch then you can buy a bigger boat. The larger boat will bring in more money and you can buy a second one and a third one and so on until you have an entire fleet. Instead of selling to a middleman, you can sell directly to the processing plants. You can then leave this little village and move to Mexico City, LA or New York City! There you can direct your enterprise."
"How long would that take?" asked the fisherman. "20-25 years", replied the American. "And after that?" asked the fisherman. "That's when it gets really interesting", answered the American, smiling. "When your business gets really big, you can start selling stocks and make millions!" "Millions? Really? And after that?" asked the fisherman.
"After that you'll be able to retire, live in a tiny coastal village, sleep late, play with your grandchildren, catch a few fish, take a siesta with your wife and spend your evenings drinking and playing the guitar with your friends!"