Urgent Evoke

A crash course in changing the world.

What do you think of the story so far? Discuss what happened in Episode 3 here.

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I think a key thought here is in who's eyes did evoke (Eureka) failed. Favelas are happy so building a windmill was not a failure for them, yet Eureka wanted them to develope by building more windmills and thus having electric energy, so from Eureka's point of view it was a failure. Maybe even a backslash since tv can "eat" productive time from the people and keep them distracted from their situation and less willing to make anything to improve it.

I guess the lesson learned here is to understand local needs and work to solve them, not to solve what we think they need.

For a discussion about this in real-life projects: http://www.urgentevoke.com/profiles/blogs/making-a-positive-change-...
For me, this section of our 10-week Crash Course in Saving the World, seems more real than ever. Personally, I have been working in the health care field with a strength in nutrition as a source to improve quality of life, yet many of my patients would rather not have the wellbeing, but the entertainment that we seem to have become addicted to, as a wh***.

In the Power Shift model, there is still the firey passion of youth and vitality, where new ideas are implemented. We must be certain to capture and model these ideas for change to happen on Earth.

In an application submitted to the US Agency for International Development (USAID) one of the resources that I was able to tap into was a gentleman who had created a solar stove to be used in rural Africa, along with a simple financial model to 'sell the carbon points' available. These carbon points have been generated by the use of solar energy and the reduction in the carbon emmissions that would otherwise be created thus putting our environment in greater danger of burnout. This 'banking' of carbon points, can be used in a new micro-economic system that can if it has not already been, be developed to put these rural communities into the global financial systems, earning them a living wage. If you are interested in a copy of this man's (David Palella) model, I may be able to download it here. Be certain to give him the proper credit for this wonderful effort and of course...Be In Good Health.
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Nathaniel Fruchter said:
I think you've hit the nail on the head. Wasn't one of the secrets of social innovation to learn whether or not your idea works in a local context? They tripped over their own shoes on this one—or at least one of the agents did.


Yes, I agree. I wrote my LEARN1 blog on this subject: How to win by accepting culture as it is.
I'm confused. The windmill is clearly working, and the guys are using it to watch the game. What's the problem?

Are they supposed to build a windmill and then never use it? If so, what's the point of building the windmill?

Are they supposed to churn out windmills endlessly, without pay, and without taking time to enjoy themselves? Sounds like an Orwellian nightmare world.
In three months, only one windmill got built. They weren't supposed to churn out windmills, sweat-shop style, but they were supposed to talk up their windmill to friends, and teach others how to build their own windmills. The overall increase in windmills was supposed to ease the energy crisis in their country, once it caught on. From that perspective, the initiative failed.

Johnathan Ezekiel Orders said:
I'm confused. The windmill is clearly working, and the guys are using it to watch the game. What's the problem?

Are they supposed to build a windmill and then never use it? If so, what's the point of building the windmill?

Are they supposed to churn out windmills endlessly, without pay, and without taking time to enjoy themselves? Sounds like an Orwellian nightmare world.
Yes agree with Jane Ann people need to learn how to use new tools. In this case they have given the people a communication tool such as emergency TV broadcasts, but that's not to say all solutions end up good. It's critical to listen to the people, understand their needs and know the implications and risks before jumping in to help.

Jane Ann Winzer said:
Clearly the Ashoka proverb is meant to imply that the wood was kindled once in the favela... and the next opportunity for social innovation may TAKE fire, given this ostensibly 'failed' intervention.

But I agree Nathanial and Patricio - that the intervention failed only to take note of the fact that for the people described - sitting down to watch football (gee whiz at least one night anyway) was the best thing they could imagine their electricity for. WHile it might frustrate the timeline of a grant funded project or 'development agency' timeline - more than likely - once the TV was on all the time and folks got beyond that - they'd start to make more windmills to have refrigerators or some other goal that the outsider, Ember, envisioned as the goal.
Failed? I don´t think so...
I believe the young girl that appears in the end of episode 3 will inspire Eureka and remind her that she has only overlooked one of the social innovator tips that transmits the idea that we must know the community well before attempting to innovate. Eureka will learn and adapt.
If people in Brazil like watching soccer they obviously love to play it. So maybe using Jessica Lin´s idea of the Soccket in Brazil would be the best way to get people to generate electricity in their favelas. Imagine all of those people that spend hours a day just kicking a ball around using the inductive coil technology developed to the point where at the end of the day they can use the acc**ulated energy to go home and watch soccer matches amongst other things.
EUREKA!!!
i agree with vladimir. sometimes do-gooders get parachuted in without any sense of the realities of the people who live right IN the situation. now i don't think the evoke has failed; it was just a lesson. the only fail would be if everyone gave up or if people couldn't go beyond rolling their eyes over people who prefer watching soccer over anything else. the lesson is that TV and soccer clearly motivate. how can that be used?

Vladimir Samborskiy said:
Whenever we find the will to do something for the good, we should be looking for a motivation within ourselves. We should not be acting with expectation of reward or understanding.

We should provide people with a possibility to evolve but to the level of their understanding. We can not force people in to the level of comfort they are not looking for. It is the motivation of people we should be looking for and helping them in the same direction their motivation is going. Find additional possibilities in line with people motivation.
kinda some of their objective failed but the rest worked fine.
Finding credible solutions to global crises like food shortage, renewable energies, global warming, desertification… is certainly not an easy thing to do. It needs time and sincere efforts. The evoke process will definitely face mounting challenges as it goes forward, but it could not afford failure, since that will lead to a total and overwhelming catastrophe, and will jeopardize human survival.
I don't think that the network failed. Sooner or later the people will understand how important it is for them to listen to what was told to them and they will try to do their part.
Once the soccer game is over they probably came to their senses and worked on the wind turbines. I don't think the Network failed, they are only one piece of the puzzle in Rio.

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