Share 'insight about crisis communication'

While all the information was very interesting, and much of it was new to me in that I had not thought of crisis communication in those terms before, the piece that resonated with me most strongly is Peter Sandman's recommendations for outrage management. When outrage is high but hazard is low, Mr. Sandman recommends an eight-hour meeting instead of an eight-second sound bite. He adds, "Should y…