This time around, I'm taking on another point from the innovation guideline:
talk to the people who have the problem – and LISTEN to what they have to say
Please recognize that it sounds simple, but isn't. You also need to know that not many people do it. Let's look at why they don't and why we have to learn it.
First of all most people don't listen, they talk. Think about it. You, who are lis…
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