Urgent Evoke

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Crisis Networking - Learn


LEARN the 5 secrets of crisis communication.

During a pandemic, or any global crisis, good communication is key. How do you spread information without creating panic? How can you help people make decisions when there is so much uncertainty? How can you deliver "psychological first aid"?

Harvard's Neiman Foundation for Journalism has created a "Guide to Crisis Communciation During a Pandemic." It's designed for professional journalists -- but it has secrets that every citizen journalist and social innovator can use. Consider it YOUR handbook for making a positive difference during a pandemic.

Your objective:

Explore The five secrets of Crisis Communication and pick one piece of insight that YOU think is most surprising and important. Share it with the network in a blog post or video. Be sure to investigate all five secrets before picking out your favorite insight:

This objective is worth +10 spark.

Get credit for your evidence! After you submit your evidence in a blog post, photo or video, go to the newly posted evidence page and log your evidence for this objective. Then you'll receive credit on your profile page!


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Comment by Kevin Herzog on April 23, 2014 at 2:19am

I think the most important factor in managing a crisis communication plan would be how to manage panic during a pandemic. People are crazy and will do whatever they have to do to survive. Being on the other side consists of knowing how to manage these people in a crazy situation and keep them calm and collective the best they can. If this part was left out, there would be choas and anarchy.

Comment by Abigail Griffin on April 22, 2014 at 1:44am

In my opinion, the most important secret from the "Guide to Crisis Communciation During a Pandemic" would be learning how to come to terms with uncertainty. Uncertainty in life can be very scary for people to learn to cope with but learning this skill is necessary to do. Once people are able to come to terms with the uncertainties in life they will be better equipped for crisis situations. During a crisis situation if you have not learned how to handle this stress you will not be able to stay calm; therefore, you will not be able to work efficiently and effectively to fix the issues. However, if you have learned to accept uncertainty you will be able to think more clearly during a crisis and will be able to solve the issue in a timely manner.

Comment by Elizabeth Ordway on October 23, 2013 at 12:09am

panic is the most important... people always think the worst. it is important to emphasize the specific areas the disaster occurred so that only the people who need to worry will worry.

Comment by Nathaniel G Madden on April 29, 2013 at 12:01pm

In removing panic from a pandemic, it is essential to work with others to create horizontal visibility and promote a sense of calm and community LEARN9

Comment by Pradip Dey on December 27, 2012 at 9:02am

Good day!
I perceived EVOKE in Session 1 as Empowerment Opportunity through Vision, Knowledge and Empathy. I feel for crisis communication also we need to apply Vision, Knowledge and Empathy.

Comment by Eric Connor Lieberman on December 14, 2012 at 12:20pm

I think that the main problem is that if gets put of hand there will be more problems than just a flu so people have to stay calm.

Comment by Joshua Bennafield on December 12, 2012 at 11:14pm
I believe that managing panic is most I portent. Many times panic causes strees; as a result, people will not be able to handle a crisis or disaster in an orderly manner.
Comment by Grant Reeder on December 9, 2012 at 9:52pm

I think that managing panic is the most important if the five. If people do this then the situation becomes easier to handle. Also, people are more likely to get away from the threat faster than a panicing citizen.

Comment by madalyn lieberman on December 9, 2012 at 3:26pm

I think managing painc is very important because if something serious happens then it will be easy to handel the problem if everyone is calm.

Comment by Mary Crawford Esslinger on December 7, 2012 at 2:45am

I think managing panic is extremely important because in a serious emergency, panic can be the difference in life or death. Time wasted oanicing doesnt help anyone.

Comment by Robert Breeser on December 6, 2012 at 11:35pm

I think managing panic is really important because if you tell everyone things are fine, then they will believe you.

Comment by Peter Thomas Duncan on December 6, 2012 at 11:22pm
Managing panic is most important to me. This could really calm our world down and be more relaxed. We need to prevent people from panicking so big problems won't happen.
Comment by Christian Sutton on December 6, 2012 at 10:27pm

I think the managing panic in a pandemic is the most imporant because in big situations people panic and it's good to see ideas of prventing that.

Comment by Lauren Keen on December 6, 2012 at 10:10pm

I think outbreak communication is the most important because people receive wrong information on important things like diseases and wars. People knowing the truth about things will give them the knowledge and understanding and not a guess.

Comment by Mahzuza Rahaman on December 6, 2012 at 9:40pm

I think that managing panic is really important. If people don't panic things get done quicker and calmer. For example, when we have fire drills we always stay calm and line up. We don't just start running around. This is why managing panic is important.

Comment by Hal Olson on December 6, 2012 at 9:36pm

I believe that the most important aspect of the "five secrets of crisis communication" is managing panic in an outbreak. You need to make sure that people remain calm during a crisis so that the emergency services can do what they need to do without having to deal with screaming mobs of people, all trying to get help.

Comment by Olivia Koenig on December 6, 2012 at 2:27am

I think that the outbreak communication is the most important aspect. Communication leads others to a better understanding and knowledge.

Comment by Brian Hill on December 6, 2012 at 1:01am

I think outbreak communication is the most important because if you are able to communicate, then, someone will try to help.

Comment by Anwar green on December 6, 2012 at 12:33am


Comment by Anwar green on December 6, 2012 at 12:33am

i think that "how do people react in a pandemic?" is most important because if you don't know how who to deal with the situation and the worry that comes with it than you can't help but be n help

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