A crash course in changing the world.
Buoyed by the success of several small-scale local currencies, several counties in western North Carolina have launched the area's first regional currency, the Blue Ridge Bucks.
(Photo credit: Kyle May)
The introduction of this currency will serve several purposes: It will keep local money in the area instead of being siphoned off to distant corporate HQs; it will help create economic resilience and a strong community economy by encouraging people to shop locally and to accept BRBs in return; and it will increase interest in one of the area's biggest economic markets - tourism. By sending out a "starter pack" of BRBs to tourists requesting travel guides, the BRB Currency Council hopes to increase interest and to bring more money into the area. Framed art prints of the BRBs are also available in several local shops, which have proven to be a favorite souvenir during the pre-launch preview series.
Tags:
Comment
© 2024 Created by Alchemy. Powered by
You need to be a member of Urgent Evoke to add comments!
Join Urgent Evoke