Don’t fight culture (If people cook by stirring their stews, they’re not
going to use a solar oven, no matter what you do to market it. Make
them a better stove instead.)
To me, this is the most important secret that list holds. Millions of dollars worth of aid seem to be wasted every year because people are just trying to do the right thing(what ever that is). Missionaries and NGO's spend 10 days abroad and expect to see change. Without knowing a culture you will ultimately…
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Posted on March 4, 2010 at 3:00am — 6 Comments
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