Diego's Page

Zuckerman's second point ("Don't fight culture") could be a favourite, but I'm afraid he has a much too simple approach.



To be a social innovator, you have to understand how society and

culture work. We must go beyond observations. Social and cultural rules

play a function, which may not be obvious. Find these functions and

propose new more effective rules to accomplish them. See Zuckerman's point: ¿would you like to have stoves replaced by solar ovens?



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