The following quote from exhibit A explains why I think
Don’t fight culture (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)
I like this because I don't believe one should change a culture. Cater to the needs of others, not to the innovators needs.
Posted on April 12, 2010 at 9:21am — 1 Comment