As a statistician, OF COURSE, I chose Coming to Terms with Uncertainty as a most important secret to crisis communications. As a statistics teacher, I know that uncertainty is a very difficult concept for students to fully understand. So, it stands to reason that it would be a challenge when communicating with the public in an outbreak crisis.
Especially in a crisis, people expect to be told information with certainty, not uncertainty. Being able to communicate clearly… Continue
Posted on May 2, 2010 at 2:28am