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Rauni Lillemets's Page
Rauni Lillemets's Blog
Don't fight culture!
2. Don't fight culture.
People like to feel that they are approached at personal level.
One example to marketing without fighting culture:
in western society, we use millions of plastic bags each day. I would personally like to see them replaced with paper bags or other kind of sustainable material. I feel that before (maybe 50 years ago) people use paper as packaging, but now only plastic is used. Why is that? Why have we… Continue
People like to feel that they are approached at personal level.
One example to marketing without fighting culture:
in western society, we use millions of plastic bags each day. I would personally like to see them replaced with paper bags or other kind of sustainable material. I feel that before (maybe 50 years ago) people use paper as packaging, but now only plastic is used. Why is that? Why have we… Continue
Posted on May 5, 2010 at 1:27pm
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