Urgent Evoke

A crash course in changing the world.

Rik Lander
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  • Bristol
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Fight crap culture, innovate by creating better culture...

I'm on mission one of Evoke and trying to play my part by responding to one of the "secrets of social innovation." Ethan Zuckerman wrote: Don’t fight culture (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)… Continue

Posted on May 12, 2010 at 2:00pm — 14 Comments

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