During times of crisis relief I learned a number of tricks from my government colleagues working with comedians, crisis commons leaders and other organizers. USE MEDIA STARS.
The 2011 outbreak required mobilizing our media leaders quickly: Oprah, David Letterman, Conan O'Brien, Jon Stewart and Steven Colbert were all tapped to go out with a quick PSA asking everyone to stay indoors unless absolutely necessary while recommending specific actions for those required to work with the public: gloves and masks along with frequent handwashings were required for all service workers. Everyone was redirected to the emergency site at flu.info.us (with country codes in other languages) to make sure that information was easy to find. We then tapped libraries and all mobile service providers to send out an emergency note redirecting all smartphones and computers to consult this site first for information.
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