If I were to design Urgent Evoke's biggest celebration or event it would be called: "International Water Conservation Day". On this specific day around the world people from in their country all join together and create a street fair or parade. During this they sell things such as T-shirts, hats, and many other items that show off the message of why it is important to conserve our water. While everyone around the world is selling these interesting gimicks they also earn money to help their country grow closer into finding a solution for their local water crisis. But this isn't the end of the holiday yet, after this festivity everyone in the world in some way reaches out to another group of people and shares their ways and ideas of how they are finding a solution to the water crisis they are dealing with. By doing this people get to share their ideas and possibly create better solutions for one another to solve this huge epidemic.