A crash course in changing the world.
Co-op capitalism, Hertz says, "will rise from the ashes of Gucci Capitalism. These days she is taking notes of best practices around the world to help identify new ways of operating. She singles out the billion-dollar open-source Linux model and the field of biotechnology, where collaboration between academic institutions and companies is the norm. She points to the Emilia-Romagna region in Italy, where much of the economy is based on a cooperative model. There, co-ops work within a market-economy framework and are profit oriented, but because workers all own shares in the companies they work for, a long-term focus and a desire for collective success are built into the system. "It sounds like a charming story," says Hertz. "But when you realize that this is the seventh-most-successful economic region in Europe, you think they've got to be doing something right."
Any undertaking has to be built upon a foundation of integrity - that is the next and ultimate wave in innovation. . .
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