I'm inspired to write this short piece after seeing this on Evoke:
Looking around i see that many people need to learn about their
cus...I agree completely, but
I also read somewhere that Apple does not conduct 'focus groups' when developing new products.
Steve Jobs actually knows his customers better than his customers do. Or maybe he's just a better salesman? He's good at selling his ideas to people, which is a skill that some of us need to improve on.
It's not enough to have a great idea, or the solution to everyone's problems. You need to be able to help people to see things that are hidden from them, such as that using a condom is a good idea in a society where more than half of people have AIDS, or that if you let women play an equal role in society then everyone is better off. Quest 007 is all about overcoming resistance from other people, so maybe it's a topic we should discuss in more detail??
Start here:
http://www.ted.com/talks/lang/eng/seth_godin_on_sliced_bread.html
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