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I find the following piece of insight from Harvard's guide to crises communication to be very true.
"The relationship between information and emotion is that strong emotion provokes biased information seeking. The stronger your emotions, the more you will learn; but it’s not neutral learning. You’re learning in order to validate what you’re already feeling."
This can pose a huge problem in a society dealing with crises, especially if media organizations don’t take great care in presenting correct and neutral information. The difficulty is media equals and business, and in business you give the customer what they want instead of what they need. Many news organizations may instinctively provide their audiences with information they know will validate what they're feeling regardless of its accuracy. This is a practice I see played out every day with the news media with political stories.
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