Urgent Evoke

A crash course in changing the world.

Change the future of money forever.

The triple bottom line: people, planet, profit has the ability to change the future of money forever. Not as a new money system but a new way of using the old one. A new type of accounting. In businesses money or profit is traditionally the bottom line but some businesses and governments are adopting the triple bottom line.

'In concrete terms, a TBL business would not use child labour and monitor all contracted companies for child labour exploitation, would pay fair
salaries to its workers, would maintain a safe work environment and
tolerable working hours, and would not otherwise exploit a community or
its labour force. A TBL business also typically seeks to "give back" by
contributing to the strength and growth of its community with such
things as health care and education.'

It works the other way round too that things have been just for 'the planets' sake can also help people and turn a profit. Willie Smits' work in Borneo (See his TED talk) is a great example. He started out with some sick orangutans. Then he needed some forest for the orangutans to go into but the forest wouldn't work without local people. So he set it up so that local people had plots with sugar palms. Now there is a palm sugar factory that makes money for the local people.

As money is largely conceptual a simple and an important way to change its future is to change the way we think about it and use it.

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Comment by Sarah Shaw Tatoun on April 5, 2010 at 8:53am
"As money is largely conceptual a simple and an important way to change its future is to change the way we think about it and use it."

Exactly, PJE. People decide what has value and what should be supported and rewarded. Changing the way the world works is as easy-- and as hard-- as changing the way we think.
Comment by Ezra Ho on April 5, 2010 at 11:34am
Integrating social solutions with the profit motive is still not addressing the root cause of the problem. Just like the UN's Reducing Emissions from Deforestation and Forest Degradation in Developing Countries (RDD), when you try to use the profit motive to promote the environmental well-being, you corrupt the process, it's the wrong kind of motivation.

Instead, why not remove such a motivation so that we can focus on what's really relevant; using our resources to directly advance the human and environmental concern.

Comment by PJE on April 5, 2010 at 5:37pm
Thank you Sarah and a.v.koshy for your encouragement.
Ezra Ho the WWF article was very interesting although luckily news that didn't happen in this case. It is true that big agencies must be scrupulous how they generate revenue and compromising in the way mentioned would be disastrous. People, places and profit should be privileged as PEOPLE, PLACES and profit, in that order although sometimes PLACES People Profit might also work. I didn't mean to integrate them.
I am now going to read your blogs; Thank you
Comment by Ezra Ho on April 7, 2010 at 7:27am
I don't see PLACES, People then Profit can ever work within our economic system where profit is equated with survival. Under our social structure, the very nature of economic survival where corporations have operate under the lowest possible cost, the human and environmental factor just doesn't get considered.


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