The secret of crisis communication I picked was: Managing panic in a Pandemic. It is important to mange the panic to ensure that the government remains calm. This is a five step process: safety, calming, connection, efficacy and hope.
Normally we think of panic as in running around and screaming and going crazy. But panic can also be mistaken for a means of protection.
Public trust is very important even when you are trying to be a leader. President Obama has so many supporters who believe what he believes... Is this true? No, he looks at what people are saying and he tries to get what the people want not what he wants. If you don't show any concern for what the people are concerned about, then the people will not find any use to trust you.
Push technology is when you determine the right messages for what you think the issues will be. Before pushing a message out, you must shape peoples behavior or influence them to shape their own behavior.
Back to the five steps:
-Safety is about removing people from a threat.
-Calming happens when you want to lower the state of arousal so people can function, concentrate and take concrete steps towards what they need to do to protect themselves.
-Connection: People's basic need to connect with others and not be isolated needs to be attended to.•
-Efficacy occurs when someone is capable of taking action on their own. When they do so as a member of a group, that's collective efficacy.
-Hope: The idea that the world is predicable and we will get through it, that's hope.
---------------------------------------------------------------------
I personally think that this is a very big issue. It's very easy to keep the government under control with these five steps and if all journalists do them then we are less likely to get get into another conflict.
You need to be a member of Urgent Evoke to add comments!
Join Urgent Evoke