Design, research and business strategy
By Dave Tait
Good article from Robert Fabricant at Frog Design about Jan Chipchase and his work, which highlights the importance of design research and how it fits into business strategy.
‘He is now finding that his most meaningful collaborations are with strategy groups within Nokia. He has been invited into much larger conversations about new markets and product strategies’
And ‘The passion that comes from direct contact, true connection to specific social needs, has become an essential force in managing strategic decisions.’
Research and design play a pivotal role in Nokias strategy, building a solid design strategy. Future research directions have been developed to form Agenda 2015 which focuses on the following areas:
User and context modeling
Physically Personal Devices
Human Interface
Mixed Reality
Creativity
Scalable Service Platforms
Dynamic Wireless
Internet of Things
Nokia says this is the foundation for research over the coming years to discover the breakthroughs that will open up new business for the company. Nokia’s strategy relies on growing, transforming, and building the Nokia business to ensure its future success.
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