Design to a critical price target

Meeting customer affordability requirements is extremely decisive to a successful product. As innovators, we always have to take into consideration the consumers budget. Let us use Somalia as an example. Somalia has a GDP per capita of only $600. It would be asinine and rather humiliating to invent a new ridiculously expensive product that is essential to the ma**** who can ill-afford it. Not only will sales be next to zero but this would greatly effect the company's bottom line. Because manufacturing costs would be fixed per unit whether one is sold or thousands are sold resulting in a loss. Therefore it is essential to innovate products that are inline with the general population's income.
For example, if you can design a drug to cure aids or increase the life span of patients affected with aids while making the drug affordable, this can change the world appreciably. There are numerous amounts of positive changes that would come about. The mortality rate would drop significantly, people attending and completing a higher eduction will increase and the economic viability would increase. If this drug extrapolated over the entire continent, Africa can become an economic master. Most people portray the environmental attitude of a doomsdayer, as they assume Africa is so poor, there is nothing that can help it. What people seem to confuse is, Africa is incredibly rich in its resources, however, the exploration of the natural resources is often to the benefit of others and not the native population. If some of the profits of the natural resources are re-invested into the country in the case of research into aids, this research can help lower the cost of the drugs needed to fight aids, thereby reducing these drugs to the point that the general population can afford it. When designing products that appeal to the ma****, it is mandatory that the end product pricing will be at a level that
is suitable to the mass population and not a niche within that group.