A crash course in changing the world.
Don’t fight culture (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)
This is my favorite secret because it is 100% true. People usually have a mindset towards what they are accustomed to. If people are more familiar with stirring there stews,or if it is all they know on that subject, then there is no point in trying to change there minds. You may be able to encourage them to think differently, but you will never be able to change there thought process no mater what you do to market it. This secret can save loads of time, and in that time more ideas can be created. Instead of making a solar oven, make a better stove. In other words, make another option that they are already accustomed to.
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