Impressed as I am with the Story of Stuff people for their work on Bottled Water
, I've signed up both to be a social network repeater for them, and to host a screening party.
I'll go through their donation links as well and choose one to help fund.
Their clever, accessible, and informative propaganda does a great job of explaining how our desire for bottled water was manufactured to sell goods, in a way that ends up producing scarcity and worsening the quality of the commons, both the water we drink and the air we breathe... And how limited a solution "recycling plastic" is...
Their approach also feeds into my own interests. So many of us Americans are so involved in the massive over-consumption that is accelerating the world's decay. But around me, every one is working pretty hard at reducing harm. There's lots more to do here (I could bike more, eat fewer processed foods, oh, let's not keep listing) but the real challenge is converting the people that right now just don't care or don't think in terms of limited resources at all.
How do we reach past the converts and widen the choir?
*With apologies to Rocky Horror Picture Show fans for riffing on the lyric to the finale serenade...