Ethan's 3rd tip, "Embrace market mechanisms (Giving stuff away rarely
works as well as selling it.)." really hits home for me.
My business involves teaching people Taiji (Tai Chi) to regain and maintain their health and wellness. When I first began I had the mindset that by offering free lessons (or entire sets of cla****) I would both draw in new business as well as help out individuals in a tighter financial situation. Today I'm speaking from personal experience: if it's free, chances are the individual is placing less personal value
upon your product than the individual who is paying you (even if it's just a small amount).
The reason this secret is so important to the world is that if what
you do truly benefits the world you have an immensely higher chance of your dream reaching more people if you charge them.
Paul Zimeras
www.gatewaytherapy.ca
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