Urgent Evoke

A crash course in changing the world.

I’m a Lucky agent… Born in the right place, at the right moment, part of the upper-middle class.


Fortunately I travelled… To Africa… To India…


Fortunately I read… About the war in France in the late 19th century, when they were selling rats on the market so the Parisian wouldn’t stare…


Fortunately I listened to my grandparents World War II stories… When they had to eat grass to survive…


In my city, Paris - France, people from my generation rarely sees food as something that could one day become a problem… Thanks to many associations nobody fully ignore the problem (the most famous local one being the « Resto du Cœur » / « Heart Restaurants » that help people in need to get food), but it is something that concerns others…


When this will hit major cities, such as Paris, they won’t be prepared… One of the scariest things is that they don’t even know food anymore. Younger generations don’t know how and what to cook. Only a few knows what are the local vegetables or fruits, as they always see mangos and pineapples on Paris farmer market or in the grocery stores… Only a few people are still going to the farmer markets, first because you have to wake up on the weekend, and also because they sale prepared meal in the stores, so why should Parisian bother waking-up and cooking? If you add the fact that vegetables and meet in Paris grocery stores (not the farmer markets) end up costing you more than the fast food, why would they even spend more money for not prepared meals?


One company, Tous Primeurs, www.tousprimeurs.com (Everyone is a Farmer), has developed a commercial website so you can receive season vegetable and fruit, directly at your office, from local farmers. If you are not enough for one box, you can group to get these boxes that contains fresh vegetables and fruits, and recipes for you to prepare. This is great for local famers, as their benefits increase thanks to a shorter distribution chain. It will also prevent the disappearance of agriculture in the region; local farmer cannot face international industrial agriculture except if consumers buy directly from them. This will also bring back to the Parisian the habits of cooking, and it will teach them the season products.


To keep our local independence, and the knowledge through generations, is I think the base of our future capacity to resist a food crisis in big cities.

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Comment by PJE on April 7, 2010 at 7:48pm
I live Haute Garonne and after London I am amazed at local and seasonal food here. A friend's husband goes home before Christmas to help his brothers kill a pig to make special sausages. People I know cook up cassoulet and fois gras and jar it then put the jars in lines on the shelves in the cellars or garages along with their fruit preserves, the stuff is eaten exchanged and given as gifts, most people with gardens grow at least fruit trees many have real vegatable gardens. After city life it was a bit unexpected and facinating because This is old knowledge passed down through the generations, while in the UK that knowledge mostly has to be recovered through the internet, or books or people who have already researched it.

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