Urgent Evoke

A crash course in changing the world.

I'm so stoked about Evoke, the originality of it and the vast potential it has. I am telling everyone i know about it as fast as i can! I don't know about anyone else but I'm having problems the minute i mention "game". I get the look, "oh look at the cute nerd, all geeked up about a video game, isn't that cute." Then i go on to mention tha, no it's not just a game, its about social innovations and creating change. Then i get the look of "oh thats a good thing but... <insert excuse why they cant be an activist>" Either way i lose them.

I wanted to create a mass facebook message telling everyone about Evoke, but I'm at a loss as to how to phrase it. The message needs to be done in a way that different people, from different regions, ages, and cla**** can see its benefit, innovation, and potential. WITHOUT getting the "oh its a game...." or the "Oh, its another one of those environmental/green movement things...." and they proceed with tuning out, even if they do read it. I can't help but think of six degrees of separation, and how many people we could reach if we as a community decided to send this to everyone on our facebook lists.

So i thought i would ask all you Evokers, i know many of you are talented artists, writers, I'm sure we even have some advertisers here.

Here's what i am hoping we can get together to do: Create a one page add for Evoke that can be sent via facebook to all 10,000 agents' facebook friends, or printed up and posted on community boards, college campuses, workplaces etc.

The Ad would need to-
1) Be concise, and quickly hook and explain the potentiality of Evoke
2) Convice the reader that it will be fun, worth their time, and most importantly that they would HAVE SOMETHING TO CONTRIBUTE.
3) Be worded in such a way that we don't lose 'non-gamers' or 'non-advocates'

What would this look like? What information should we include? Anyone a graphic artists?

Does something along these lines already exist? I couldn't find it.

Finally, I am aware that there may be some concerns with this kind of advertising. Do we really want to flood the game with people who aren't already social innovators, or advocates? Will that lead to watered down, unnavigable content? Evoke is big as it is, but i hate to think that there are people out there with great ideas who don't know about this innovative, and extremely important platform.

What do you guys think? Any volunteers to help me put this together? Calling all agents!

Views: 130

Comment by Cian Gregory Accuardi Shelley on March 12, 2010 at 11:51pm
Mention the fact that it can be as easy as you want it to be. it's only as much of a commitment as you make it. and your ideas will pollinate the network even if you aren't online that much.
Comment by Murray Britton on March 13, 2010 at 2:05am
Good point, that would be a good hook point. All people like feeling like they are being listened too. Thanks for you reply Cian, let people know about this if you would. Id like to see something come together relatively soon so people still have time to participate. Cheers!
Comment by Karen L. on March 13, 2010 at 9:41am
What about using Twitter?
Comment by Karen L. on March 13, 2010 at 9:54am
The name for the Facebook group will combine the 2 things of game, and one and all lives in Africa and all world's challenges.

Murray, may I suggest calling the Facebook group the following:

"Game of Life" saving the world one life at a time with your knowledge and playful imagination.

Karen L.
Comment by Murray Britton on March 14, 2010 at 8:26am
Karen great tag line, it incorporates all the qualities we were hoping for to grab someones attention! I'd be honored to use it.

I'm sad to say i do not use twitter, but your tag line would be a great one for people to send out over twitter to grab attention for Evoke.

There is already several face book groups for Evoke- while i certainly plan to point the readers in their direction. What i really think Evoke needs is a concise, well thought out, catchy mass email that we can each send to all our friends and print out and post at work, at the supermarket, at school etc.

I love the thoughts everyone keep them coming please!
Comment by Karen L. on March 14, 2010 at 8:42am

Yes. Of course. Go ahead. Use the title and tagline. Glad you liked it. I've been promoting Urgent Evoke on Twitter nonstop and now, on Google Wave too.
Comment by Karen L. on March 14, 2010 at 8:48am
Just sent a tweet with the tag line with hashtag #evoke Hope it catches on Twitter and gets retweeted to get Urgent Evoke promoted.

You gotta try Twitter. It's awesome! Web 2.0 at its best!!
Comment by MoE on March 14, 2010 at 9:38am
Yes Murray, Karen's totally right: you definitely should go for Twitter. By now, it's just the smartest social network around.

Also, I'm actually realizing right now that I never sent a comment I wrote to this post yesterday or the day before.
I was mumbling about vivid ways to convey EVOKE's potential, as you did, since the beginning. Encouraged by your post, I finally decided to spend some time to visualize a very first concept, which I published here. I tagged it PROMO and I'll do the same with the next concepts I'll work on, to make them easily trackable. Thanks for the SPARK
Comment by Karen L. on March 14, 2010 at 9:53am

Great video about Urgent Evoke to link into any promos.
Comment by Murray Britton on March 14, 2010 at 9:59am
It looks great, if we could modify it to make room for some text explaining the game a bit, and include Karen's title and tag line "Game of Life"- saving the world one life at a time with your knowledge and playful imagination. It would work wonderfully.

Couple of suggestions:
1) Whatever we come up with, its going to have to look good in black and white. Color is great for online, but people aren't going to have access/afford to print out the ad out in color to post. Maybe working on it in black and white might help, so you have an idea of what it would look like as a flyer.

2) While the pictures are poignant, I feel like it would be effective to include graphics that may be more simple and universal, so that they catch the viewers attention, but their focus is on the information, you know what i mean?

Just food for thought, I can't tell you how happy i am that someone with some computer talent took up the mantle and decided to help me with this. Thank you so much Stefano!


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