Urgent Evoke

A crash course in changing the world.

Floot the water beds for water awareness campaign

One of the most amazing and creative ideas that I heard, and would like to share, came from London:

here is the scoop and the link, then my comments:

The River Thames was turned into a carpet of yellow plastic on Sunday, as 20,000 rubber ducks were raced down the waterway in London.

The bath time toys, wearing sungla****, were released at Battersea Park for the Great London Duck race.

But things didn't go to plan in the event, which raised cash for an old people's home, as a strong tide washed half the ducks off-course.

The winning duck, number 335, crossed the finish line in half an hour.

People could adopt the ducks for £10, and prizes included a luxury holiday to Egypt, and £4,000 worth of diamonds.

The organisers hope they've raised thousands of pounds for Nightingale House, a care home in Clapham, south-west London.

http://news.bbc.co.uk/cbbcnews/hi/newsid_5230000/newsid_5231000/523... (or you can google other links).

This is an idea idea to use for water awareness. However:

- one can use bio-degradable or environmentally friendly gadgets

- organize this in rivers in many countries at the same time

- create appropriate competition rules / prices

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