I couldn't choose any other term than SUSTAINABILITY, for my power evocation.
If you still don't know what a power evocation is, take a look at
this.
First of all, I would point out for a while the reason why I actually prefer speaking of "
sustainable development", instead of just "
sustainability". These expressions are often considered as synonims,
but have slightly different meanings.
While "sustainability is
a quite generic term (originating in the field of economics), which
deals with the availability of a certain resource and is usually refferred to environmental issues, "sustainable development" is a wider concept which includes consideration on the mankind as a wh***, its attitudes, its potential.
The concept was presented for the first time in 1987 by
Gro Harlem Brundtland, who was Norwegian Prime Minister at that time, during the
United Nations World Commission on Environment and Development. As it appears on the
Brundtland Report (aka "Our Common Future") it is sustainable that "development which meets the needs of the present without compromising the ability of future generations to meet their own needs". As we read on Wikipedia, sustainable development incorporates many concepts of
deep ecology, and it does not focus solely on environmental issues.
That says it all: it regards present and future generation (together with the past ones, from which wecan learn a lot); it doesn't make any distinction among races, beliefs or cla****; it deals with the humankind and the environment, as interrelated parts of single, beautifully complex system.
It's almost eight years I'm researching on sustainable development, both for my future profession and for personal interest, and I'm totally fascinated by the many implications such a topic bear in itself, when understanding it deeply.
Actually, the more I research, read and discover in this field, the less I can tell where's the threshold between what I just consider a professional opportunity and what belongs to the wider and deeper system of my personal values.
This is why I consider Sustainable Development as an incredibly powerful trigger for any other EVOKE Power: it joins the need for survival with the will of being part of a global, constructive and creative process which can make this world better for every creature in the planet.
I could give many examples but, in order to be strict with the GAME1 rules, I'll report just one of those, by now. It is called
"ZERI" (Zero Emissions Research & Initiatives) and it is a global network of creative minds, seeking solutions to world challenges, founded by
Gunter Pauli.
Here you can find the network's website:
www.zeri.orgAs we read on their site:
Thanks to the thousands of people who took the time over the past decade to meet, discuss, disagree and dialogue the concept of zero emissions; thanks to the ecosystems on five continents which shared their desire for live and their capacity to thrive even in the harshest conditions with little or nothing; we have now reached the moment to distill the next ten years from all these experiences. This reflection is not to be the privilege of the one who started this, but rather has to be the responsibility of all those who share the desire to pursue this venture.It all started over a decade ago with an string of ideas: (1) we wish to respond to all the basic needs of all living species on Earth with what we have; (2) we wish to find creative solutions to the pressing problems of our time; (3) the way forward was first and foremost to convert waste into nutrients and energy for another. “Nature does not know the concept of waste; the only species capable of making something no one desires is the human species”. This became guiding and starting principle of the ZERI program. The research and the initiatives that emanated from that vision were to be built on this design principle of nature.
The projects encouraged, started and sustained by this network are amazing: breweries converting the waste protein and fiber from production processes into valuable products; a self-sustaining community in Colombia that regenerates biodiversity, produces drinking water and sustainably-farmed biodiesel, while reducing national foreign debt; places for designing sustainable farmhouses and for teaching students how to secure food and energy.
The network gave a demontration of how SUSTAINABILITY can stimulate COLLABORATION among people and industries, CREATIVITY, ENTREPRENEURSHIP, LOCAL INSIGHT, kNOWLEDGE SHARE, RESOURCEFULNESS, SPARK and, maybe above all, VISION.
I hope you'll find this interesting and suggest you to spend some time taking a look at
what they've done.
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