I've noticed some people are starting guilds, which "awakens" many different feelings in me. On the one hand,
its "evokes" thoughts of cheating and collusion, "gaming" the system and
taking advantage of flaws in the programming. Some people seem to have
done just that, with hundreds of power points and almost no blog posts,
photos, or videos.
At the same time, that doesn't mean thats what these new guilds will be about
at all. In many ways, it is exactly what Evoke is trying to inspire:
initiative, collaboration, dedication, and vision.
It would be ridiculous to assume people won't team up to win this game,
as that seems to be precisely what its geared towards. Evoke is filling a role that social networks have yet to attain: an interactive, socially beneficial game built through a network of humans. Different networks provide aspects of it, such as Evolver.net for the conscious netizens, or facebook for (originally) classmates, or the various app games that people spend hours on end playing on myspace and facebook.
As someone who has been a member of various social networking sites, I've also been fascinated out how information travels through them. Amateur anthropology is a hobby of mine, and 21st century social norms spread like epidemics, or memes, ViRAL videos and GUERILLA Marketing were subjects I had to study while getting my film and business degree at USC, and I still find them fascinating, if not particularly practical.
Memes, in particur, are mostly brainless and arbitrary. Their usefulness is not in what they accomplish (LULZ), but how they represent 'natural'
growth patterns through human systems. While far from predictable or
necessarily useful, memes are very real and even sometimes
manufactured. There is this idea that human networks can be studied and
effectively 'programmed, part of what VIR.AL videos and Guerilla Marketing are all about
Marketers and publicists depend on it.
Politicians and financiers bank on it.
Comedians play on it.
What will we Evoke from it?