Urgent Evoke

A crash course in changing the world.

There was once a lion with a thorn in his paw... I'll save you the story, but the moral is: Little friends may prove great friends.

For the Young Professionals of the world, many of us focus on the changes that we can make at our level. Fix minor process flaws, ensure recycling, reduce use, etc. All activities that, on a personal level are fulfilling and useful. But these little steps are only effective if every young (and older) person follows the lead and steps up to the challenge.

It's been decades since a real global threat has truly united the young people of the world. And a non-corporeal enemy like "The Environment" makes galvanizing large quantities of people very difficult. However, that very threat has become a major thorn in the paw to the big businesses of our world.

This means that the motivated Young Professionals of our age need to see beyond the jobs that they currently hold. They need to look higher up those corporate ladders and figure out ways to make the Lions in their companies see the path that will help us all.

I am NOT a fan of government regulation and mandates. But I am certainly a fan of people making a rational and financial pleas for businesses to change their practices. By coupling together sound business with an emotional trigger (i.e. Saving the World), Young Professionals can make real, actionable plans for business to improve their bottom line while preserving our futures. You can remove the Thorn in the Paw to make the world a better place for us all.

To achieve Carbon Reduction goals, Fast Company blogger Tracey De Morsella recommends the following actions be taken:
  1. Create a 2020 Strategy for Carbon Management
  2. Strengthen governance to deliver transformational change
  3. Implement integrated carbon management systems technology
  4. Design cross-functional process changes across energy, operations and finance
By finding new ways to streamline processes, reduce waste and increase efficiency at all levels, Young Professionals can take it upon themselves to find ways to change the companies in their communities or even the very companies for which they work. And, by helping your Lions to see the correct paths now, who knows how they will repay you in the future.

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