A crash course in changing the world.
Why so secret?
Consider Episode 3.
First words: "I need everyone in this room to promise to keep a very big secret."
dot dot dot.
I wondered at first if the 'threat' of Citizen X's kitsch network justified secrecy.
Debate that if you want to. For me, windmills for household use are a great idea. Tabloids are also interesting. "Rogue Squadron of Do-Gooders Invades Favela" -- whatEver! "Alchemy Nude!" -- Yeah, every time he takes a shower. Big Story, there! Surely there is something fiendish about the Citizen X network that justifies secrecy. We'll let that story unfold as it will.
Then I thought, maybe secrecy protects the investment of Alchemy and his financiers. The Evoke Network is keeping its good ideas and, well, its network of social innovation small and tight. This keeps revenue internal. As the Boss says, "See that your profits are re-invested in the network." Perhaps this justifies secrecy, if it keeps fiscally irresponsible social innovation out.
And then there's the sense in which secrecy feels most comfortable communicating with secrecy. By this I mean Alchemy's confidential relationship with municipal governments. Our Japanese official I think rather enjoyed the secret status of Alchemy's network. The Japanese government is happy that Alchemy doesn't want to take all the credit.
And yet, his Agents are spray-painting their names....and of course the rooftop garden spelled EVOKE....so secrecy has another function: it creates a space for revelation.
So we've got manufactured secrecy, as a method of preventing kitsch emotionalized tabloid manipulation and irresponsible finance; and we've got deliberately provocative revelation. Evoke is secret to protect its image, on the one hand; and Evoke is branding, on the other. The secrecy and the revelation are hand in hand.
This at least I surmise. But one of our discussion questions for Mission 3 asks about failure on the favela. Was Babilonia the wrong place? Was Joao the wrong boy to trust? Was the futbol match just too darn interesting?
No. I don't think so. I think secrecy as a strategy is no longer suitable to the Evoke Network. Secrecy now equals failure.
My mission here is not to argue this point. I'm just saying it. Our secrecy decreased our success in Rio.
Take it for what it's worth. You decide.
Future missions will hinge upon the degree of secrecy the Network maintains. They will hinge upon our ability to conquer kitsch emotionalism. And they will hinge upon our communication of responsible finance.
peace! // cameron