An Austin institution turned totally green.
"I thought this year's was supposed to be environmentally friendly," he asked. "This sure heck doesn't look like it..." Music blared in the background.
I was standing by the entrance to one of SXSW's famous free shows Zilker Park. Today, it was an all out party. A band was playing up on the main stage a few hundred yards away... sounded like Arcade Fire. I shrugged.
"Yeah, it might look like that at first glance, but look over there at the lake and the lakeshore." The man turned his gaze. "Impressive," he replied.
This was the result of two years of work. A totally carbon-neutral and off the grid conference that still held up to the city's expectations. And we had done it!
Strewn along the edges of the lake were miniaturized
wave power buoys moored to the shore. It was a windy day; perfect for augmenting the ubiquitous little windmills that had started springing up all over the world after the successes in Rio. In addition, every structure, from the stage to little carts, had been covered with painted dye-based
solar cells to provide energy. The stage, because of its power-hungry amps, had been covered with an additional spray-on plastic composite that harnessed the
invisible ultraviolet energy radiated from the sun. The layer provided an extra 15% boost with plenty of power to go around. Empty buildings' roofs were repurposed as temporary power stations for other festivities around the city.
However, power wasn't the only thing going on. We had worked with all of the airlines flying attendees in to make their trips carbon neutral. Over the last few years, airlines had started to adopt carbon neutrality as a selling point, much like
Nature Air had done about a decade ago. Unfortunately, we hadn't quite gotten water down, but we were close. About a third of our water usage came from rainwater collection. All in all, things were looking good.
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