I believe innovation is a very important secret, this is because innovation is born out of constraint; be it financial, technical or even infrastructural. The world over communities face different constraints at all times, this constraints differ from country to country, community to community and even across regions. It is this constraints that lead to creativity and consequently innovations(local based) to overcome the problems. The innovations can then be adopted and multiplied to similar situations the world over.
In my country (Kenya), a mobile phone company realized the constraints faced by the rural un-banked populations when it came to money transfer services, this lead to innovations in mobile phone money transfer services.
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