Innovation in Africa - Response

The piece of advice that stood out to me was to immerse yourself in the culture and observe those the people, how they do things and why they do it. I am reminded of the expeditions european explorers took to find a northern route to the east. One very famous expedition was launched out of Great Britain and had a lot of attention and fanfare surrounding it. I can't remember the name of the leader of that expedition. Several attempts had been made before but all had failed. The leader of this attempt was well known and had been there once before. He was very well known in Great Britain and was given a lot of resources for this journey. He had a very large crew and 3 ships that went out on this journey. Their strategy was to bring enough resources with them to survive a winter in the freezing seas of the arctic. The particular time they went, the seas had frozen over for seven years trapping them there and killing the entire crew. The next person to attempt this devoted himself to understand the inuit people, the native people of the arctic. He wanted to understand how they survived in that wilderness and decided that's how he would survive and find the northern passage. In the end it was his expedition that succeeded. The primary difference between the 2 is the first attempt was to essentially bring England to the Artic, where the 2nd expedition decided to adapt to the environment and use what the land had to offer.