keep learning from your customers - Having a great idea is good. Developping it in a way that other people will want to jump in and start sharing your idea is the point of innovation. But this key secret holds the key for a good, creative momentum. They say that you need to make new things so they can be used by at least a million people. Well then, that's about that many ways to improve the idea. Big companies are mining through gigantic data bases of costumers critics to find "free" innovation ideas. Even though it is true that the scale and means are different, the very same holds for other types of developments. Integrating costumers ideas in the innovation process is a way to make their experience of the reality part of the solution.
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