Urgent Evoke

A crash course in changing the world.

My favorite secret was posted by Ethan Zuckerman he said...

Don’t fight culture (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)

I couldnt agree with this more, it aslo goes under knowing your market and listening to what people need. There is no point supplying people with something they dont want. Even if in our opinion something is eayer or better doesnt meant everyone will. We dont want to distroy cultrure or tradition, just to help.

This is why research and local knowledge is extremely important, and that is why this site is so good because it combines people with ideas with people with experance.

Views: 33

Comment by Bryan Carman on March 5, 2010 at 2:33pm
Very valid points. You cannot make decisions on pre-existing opinions. It is important to "get down in the trenches" and find out what is really needed and valued, not what you may assume is important.
Comment by John Tsangaris on March 5, 2010 at 4:18pm
I agree. A person has to see the worth to THEIR lives, not to someone elses. I have clean water so selling me a machine to clean my water is not going to help me. You have to provide what people need in a manner in which they understand and desire it.
Comment by Marc Skaf on March 5, 2010 at 4:35pm
As a marketer, we are sometimes criticized with creating artificial needs (supplying people with things they don't need or want). I don't think this is a sustainable way to sell a product or market anything, you might get short run profits but you will never last in the long run. However, if the thing you are trying to market has some validity or definite benefit to people, you shouldn't let the way they do it discourage you from trying to get them to use it. However, applying the right products to the right people is important as well. If a solar stove didn't work for the stew people, try to find a tribe of nomads who might need it instead. Just because a new innovation comes out doesn't mean it will benefit everyone, matching peoples needs to the product and segmenting the right target market is important as well.
Comment by Nick Heyming on March 5, 2010 at 5:09pm
This is the difference between an interesting idea and a good one. There are lots of interesting ideas that are completely impractical, because they are devised by people with no context for their implementation. Overly relying on statistics and calculations means people often ignore the cultural variables.
Comment by John D. Boyden on March 5, 2010 at 6:21pm
We listen, we learn how to help then we begin to try. Always listening.
Comment by Marko Kolovrat on March 5, 2010 at 7:16pm
Comment by Deborah Cazden on March 5, 2010 at 7:52pm
Beautifully put. We need to work as a community to solve problems, but we need to form a GLOBAL community to tackle the global concerns. We cannot do this alone!
Comment by Jaime Skelton on March 6, 2010 at 10:54am
Very true! It's important to hear the voices that you want to help.
Comment by Ken Walling on March 6, 2010 at 10:12pm
I agree. In addition to solving problems, it is also important not to trample cultures in the process.
Comment by AlexejKir on March 8, 2010 at 7:46am
people should be open minded about other cultures :/ not be scared of them


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