A crash course in changing the world.
My favorite secret was posted by Ethan Zuckerman he said...
Don’t fight culture (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)
I couldnt agree with this more, it aslo goes under knowing your market and listening to what people need. There is no point supplying people with something they dont want. Even if in our opinion something is eayer or better doesnt meant everyone will. We dont want to distroy cultrure or tradition, just to help.
This is why research and local knowledge is extremely important, and that is why this site is so good because it combines people with ideas with people with experance.
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