Learn 9

Fear is one of the most powerful tool. You can intimidate people. you can convince people to do something which they wouldn't never do except in this situation.
So one of the most important thing in a crisis is information. Information about what is going on. how should I behave.
The journalists have the task to build trust with their work. They can manipulate people with their information. They should know how much power they have and use it carefully, especially in crisis.