Managing Panic in a Pandemic
Journalists play a key role helping government manage fear in the general population during a disaster, says epidemiologist Dori Reissman, a commander with the United States Public Health Service. In this section, Reissman explains how the government uses insights from behavioral and social science research to maintain public trust and get messages across in a crisis; how an expert panel came up with the concept of “psychological first aid”; and why she hopes that journalists will infuse their stories with the five elements of psychological first aid—safety, calming, connection, efficacy and hope—should a severe pandemic arrive.
This was the factor that i chose out of the five sercrets of crisi communication. I feel that it is imporant as when dealing with a crisis you need people to be calm and to be able to cope with the situation at hand, if they are in a paniced state of mind then they will not be able to achieve anything.
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