Exhibit A was generally interesting and inspiring but the part that spoke to me most was Amy Smith on rules for design in the developing world: "Create “transparent” technologies, ones that are easily understood by the users, and promote local innovation."
One thing I always find myself wanting to do is redesign the things I use about me to make them simpler and more obvious for first time users. So many things aren't obvious for no reason, a famous one is why would you click the start button in windows to get to turn off the computer? But so many things use needles jargon or a complex simply because no one takes the time to think about users that haven't come at the project from the other side. I am no technophobe but I haven't had a tv for many years and I find the remotes endlessly irritating and obscure, using acronyms for functionality we could never know the proper name of any way. It is the same with any gadget or device first you come up with how to do what you intend but then you need to work back to a user that shouldn't need to know anything about the gadget you adapted the design from or earlier simpler items the user may not have had either.
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