Your objective:
Learn the secret code of social innovation.
As social innovators, we don't wait for someone else to change the world. We take direct action. We tackle the toughest problems. We create solutions that people can use.
You may not think of yourself as a social innovator yet.
Let's change that.
Your first objective: Find out what it REALLY means to be a social innovator.
Study Exhibit A. There are 33 secrets of social innovation in this doc**ent.
Pick your favorite secret, and share it in a blog post and tag it LEARN1.
Don't just report your evidence -- own it. Tell us why you think this secret could help YOU change the world.
This objective is worth +1 KNOWLEDGE SHARE.
To be honest the "secrets" in Exhibit A are not all that secret at all. Every time somebody needs to come up with something new these are the kinds of things they are told. The directives are mostly vague and empty because they attempt to remove the context and abstract the process of pure innovation. The problem is that innovation is never pure and it does not happen in vacuums. I am not trying to be negative here, I just think it is important to communicate my feelings on this matter honestly.
I don't find all that much inspiration or utility in being told to "do the obvious", for example. What does obvious mean? Obvious to who? How do I know if what I'm doing is obvious or not? Why should I care if it's obvious? I don't think obviousness is something I can imagine solving a problem with. In hindsight, I might look at something and say "it was so obvious, I can't imagine it any other way," but that is a sign that I made something so well it changes how I view the world. That's a problem with most of these "secrets". They confuse cause and effect.
That said, I won't belabor the point any further. I'll do my best to play along and follow the instructions.
My favorite... *ahem*... "secret" is number 3 from Ethan Zuckerman: "Embrace market mechanisms"
It does not matter what kind of solution one might create to solve a given problem, or how cheap it might seem to tham. If the solution does not give the targeted consumer enough benefit to be worth the expense of purchasing and using it then it is not a solution. For example, blowing up the sun might solve global warming, but the costs involved are simply too high, so blowing up the sun is not a solution.
A solution is created when benefit outweighs cost.
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