Urgent Evoke

A crash course in changing the world.

The last few hours the President of Growcology and our CFO were going over a $250,000 Urban Greening proposal for the Strategic Growth Council. We're perfectly situated to get it, but we need to do alot of work to prepare ourselves for such a large project. We'd either be submitting a proposal for networking gardeners and organizations around a food culture for just our city, or a statewide plan starting at home and scaling across city and county lines from Mexico to Oregon.


I keep being struck by the parallels between the projects we've been
working on for over a year now and the ideas floating around Evoke. Everyone is talking about Urban Farming, and we've got a proposal we've pitched to the city, the universities, the churches, and the hospitals that does that and more.

Its weird to me to be preparing something like this, it just seems unreal that we've reached this point. Our ideas are good, but there's so much work still to be done. And we don't have any money committed to the project yet. We made sure to include revenue streams into each facet, but in the end we'll need grants to make it happen.

I wonder when I see these pepsi challenges and huge foundations if I'm dropping the ball by not applying for them as well. Am I wasting time here on Evoke that could be better spent somewhere else? Is the World Bank even going to bother helping with a program in a rich country like USA that will cost many times more than one in Africa, South America, or Asia?

I love the possibilities for Evoke, but I may not be able to be on here as much as I'd like. There are things I need to do to get my company up and running, to make sure that we don't have to scrimp and scrounge for every seed packet or sprinkler head.

I'll try to keep giving people feedback, but the real world is beckoning...

Views: 33

Comment by Patricio Buenrostro-Gilhuys on March 18, 2010 at 8:28am
Hey Nick! I hope you scale up and consider working in Mexico too!!!
Comment by Nick Heyming on March 18, 2010 at 8:38am
Absolutely. I want to partner with Tekio and go down for Mexico City's bicentennial this fall.
Comment by Nick Heyming on March 18, 2010 at 8:39am
Plus, I was just in Mexico this weekend, and have a bunch of potential partners in Mexicali.
Comment by Shakwei Mbindyo on March 18, 2010 at 8:42am
Hey Agent Heyming - must is be EITHER Evoke / OR the real world?? +1 Courage for doing something.
Comment by cameron michael keys on March 18, 2010 at 10:13am
I find myself interested in the Alchemy's of the world.
Don't you?
We're frolicking in the zone surrounding this person, this network, in the game world.
And it's exactly what happens in the real world too.
You work at producing demonstrable progress in your sphere of influence, and you wonder about larger projects, the funding you need, and the world of private investment.
Do we ever get face to face with Alchemy?
It's like Bob Marley said: "How many rivers do we have to cross / Before we can talk to the boss?"
I applaud your courage, for sure. And your actual situation. Hopefully you find yourself breaking through to a new tier of funding and innovative design. peace // cameron
Comment by Ayala Sherbow on March 18, 2010 at 7:18pm
very exciting!
Comment by Ayala Sherbow on March 18, 2010 at 7:18pm
also - i am wondering if you might find people here on EVOKE from the west coast or mexico who are interested in helping?
Comment by Tina Tresbien on March 19, 2010 at 12:10am
Sometimes it's useful to implement a project on a small scale locally. Then, when it's shown to be effective, foundations will be more eager to support replication or expansion. Ingenuity has no borders.
Comment by Felix Albus on March 19, 2010 at 12:25am
Tina is right. Proof it small, give it some time, then you can easily go for the big. If you start a hedge fund, no matter how great it may seem, you won't attract much money until it has proven solid performance for like three years minimum. The big guys observe closely, but they're very cautious. It's us who have to take all the risks involved.
Comment by Nick Heyming on March 19, 2010 at 4:36am
Awesome, well thanks so much for offering support. We've already started small, but we're at the point now where we gotta go big or go home.

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