A crash course in changing the world.
Any expert in crisis communication will tell an inquiring reporter that maintaining public trust is the most important pillar of successful outbreak communication.
Trust in authorities will prevent people from panicking. It will enable individuals to better cope with their fears, act more rationally, and support each other. It will allow people to accept more drastic measures such as quarantines and school closings.
But which messages build public trust during an outbreak, and which ones undermine it? What do we know about how people respond to messages about danger? Do we understand how people’s feelings about certain risks influence both their perception of those dangers and their reaction to the measures taken to control those dangers?
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