A crash course in changing the world.
Crisis communication is vital during stressful moments in time. I think one of the 5 most important concepts to learn is to "Managing Panic in a Pandemic." Its important for the public to be in the know during times of crisis so that they can react accordingly, so as not to make things worse. The media and government play a hand in what information is dispersed through mediums of communication and therefore need to use this power in a fair, responsible way. The most important thing they can do is think clearly and rationally from all angles before they made decisions.
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