Urgent Evoke

A crash course in changing the world.

My Evokation: China really needs this innovation .... (If you care about China, look at here)

I have been focusing my eyes on ARG for nearly one year and get totally addicted to study and play it. When I came back to China last May, I was thinking about to run a serious ARG in my home country by myself. Here is my big idea.

Topic: Save Your Super Star

Aim: To get Chinese people more aware of intellectual property, especially music products. Let people think critically about the behavior of downloading free music and buying pirate CDs.

1. We will send out 1000 packages with a postcard of a superstar and a letter to some big fans. The letter is a fictional story about a superstar becoming a busker due to pirate CDs. There will be a clue in the letter to let the fans check our website.

2. Our website "Save Your Superstar" allows players to submit their words , pictures or videos about their favorite star. What's more, players are asked to give their opinion on pirate music in China.

3. The rule is very simple. We have two kinds of rank. One is for superstars. One is for players. Players will get 10 points every time he or she submit something in the web. Superstars will get 10 points every time they are mentioned by a fan. Finally, the most active players for the biggest superstar will get some rewards.

4. We are planning to do some real-world activities during the game, such as finding the abecedarian of a star within a certain time.

PS: I didn't think of getting a scholarship or reward at the first time. However, I do want to get some support to continue my ARG plans in China. I am eager to get some fund to do it. But what's more important? If I can get a chance to work on an ARG, like Evoke, with you guys and gain experience, that will be awesome.

Views: 103

Comment by A.V.Koshy on May 14, 2010 at 12:36pm
cool idea , miaomiao
let's hope you get a chance to work with jane
ask for seed funding so you can work on this project
Comment by A.V.Koshy on May 14, 2010 at 12:37pm
Comment by Ternura Rojas on May 14, 2010 at 2:57pm
hello Miaomiao, I would highlight the AIM of ynour evokation in bold fonts, I believe you offered a reasonable reason to play an ARG ad I hope you get a grant to study this kind of games. Good Luck!
Comment by Wintermute on May 15, 2010 at 5:49am
+1 vision because this is something that needs to get talked about. Have you considered the idea that people might be afraid to play the game because it might be seen as admitting that you pirate?

The real issue that I think your ARG addresses very well is that you are connecting the "rock stars" with their fans. People will be less likely to pirate when it is personal.

Some of the issues that I know about pirating online, is that it is too easy to do. Right now with 30 seconds and the desire to do it I could steal gigabytes of songs which represent thousands of dollars that artists would have received. How do you convince people to pay the artist instead of stealing, when stealing is so impersonal and easy. You are addressing the personal issue by connecting the artist with the patron--i don't know how you might address the other issue.

I will think more and get back to you -- maybe someone else can think of an idea?
Comment by Nick Heyming on May 15, 2010 at 6:00am
Really creative evokation Miaomiao! As someone who has been on both sides of this one, as a pirate and as someone creating intellectual property, I think the more awareness people have and thoughtful they are of their purchasing or pirating decisions the better. Good luck!
Comment by Wintermute on May 15, 2010 at 5:36pm
Ok I got some links you should check out.

The abstract of this article is that to lessen piracy we need to take a, positive, pro musicians, approach--rather then a negative we are going to arrest all of you. I think your evokation is already on that line of thought which is awesome.

The next link is to an article that you can read online, here is the abstract:

The increasing pervasiveness of the Internet, broadband connections, and the emergence of digital compression technologies have dramatically changed the face of digital music. Digitally compressed music files are essentially a perfect public economic good, and illegal copying of these files has increasingly become rampant. In this article, we present a study on the behavioral dynamics that impact the piracy of digital audio files and provide a contrast with software piracy. Our results indicate that the general ethical model of software piracy is broadly applicable to audio piracy. However, significant enough differences with software underscore the unique dynamics of audio piracy. We highlight practical implications that can help the recording industry to effectively combat piracy and provide future research directions.


aha last one I swear, another great read: Empire of the Mind
Comment by Wintermute on May 15, 2010 at 5:40pm
part of your game platform could be like evoke, in that it crowd sources a problem. Why not instead of getting users to submit their thoughts about piracy in china, reward the users that think critically about the issue, and act to change the way that others obtain music.
Comment by Wintermute on May 15, 2010 at 7:53pm
srry to keep blogging here but this project has peeked my interest. One thing that you definitly are going up against, at least in America is the attitude that we DESERVE this music, that it is almost a right. That article, Empire of the mind delves a little into that idea.
Comment by A.V.Koshy on May 15, 2010 at 8:19pm
i am for piracy, wintermute - why should we lessen it?
look at all the loot world bank has aquired over here in terms of knowedge share
good hunting ground for intelligence networks too
paying nothing for it
for a piece of paper
if that's not piracy then what is?
Comment by Alex Peake on May 15, 2010 at 9:35pm
I have a suggestion: Make your game mechanics designed to get players to voluntarily donate money to artists in exchange for the art they've already enjoyed and continue to enjoy by downloading pirated copies. Piracy has a technological solution: Information wants to be free and is physically undeniably copyable. Copyright is a compeltely 1984 doublethink expression for what is actualy copyrestriction. What artists need is more akin to copythanks. Artists want fans to thank them for their INNATELY COPYABLE art. They should build mechanisms for fans to tally up their listen counts in iTunes and pay artists directly.


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