Urgent Evoke

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New Skill: How To Create Effective Goals and Objectives

This is part of a manual I am working on about Program Planning and Evaluation for use in low resources settings by folks that may not have skills in this area. This portion of the material is about Goals and Objectives. Creating clear, precise, and "SMART" goals and objectives is a really important part of program planning and evaluation.

In terms of programming, they can help keep you on track, focus your work, and clearly communicate to people what your program does. For evaluation purposes, they are vital for the simple reason that you can't determine if you've met your goals if you don't know what they are!

This information is a good how-to for anyone even though it is basic. This step is one that many programs often don't invest enough
time doing! Creating effective goals and objectives actually takes a lot
of nuance and skill. (Why is it that doing simple things is always so deceptively hard? :) )

Right now the examples provided are tailored to Burmese culture (places and names), but I want to make them more general. Also, I intentionally kept written content to a minimum with the thought in mind that this would not be a stand alone manual, but rather, a supplement to a training. This seemed to make sense as I thought most people reading it would have basic English skills. Now I am leaning towards reversing that idea and creating basic, easy to understand, but more comprehensive content and rely more heavily on translations. If you have any thoughts or opinions about this, please let me know!

(Also, please note that the formatting copied in a bit wonky.)


5. Identify Program Goals and Objectives


  • A goal is a general statement about what you hope the program will achieve.
  • An objective is a specific statement about what the program will do.



Goals look at the “big picture” of our programs. They can include many aspects of our programs and may take many objectives to be achieved.

Objectives work to support our goals. They are the steps or actions we must take to make our goals happen.

With specific objectives, we can achieve our bigger goals.

Activity 5.1 Identifying Goals and Objectives

Instructions: Read each statement below and determine whether it is a goal or an objective. Circle the correct choice.
To provide reproductive health and family planning services in Mon State. Goal Objective
To recruit community members and train them to become traditional birth attendants. Goal Objective
To provide community education and malaria prevention. Goal Objective
To provide community based services including basic emergency obstetric care. Goal Objective
To reduce malnutrition in children. Goal Objective
To distribute ITNs and deliver malaria prevention education sessions in all MNHC clinic areas. Goal Objective
Conduct village hand washing campaigns in 20 villages. Goal Objective


Activity 5.2 Creating Objectives


Instructions: Work in groups to come up with as many objectives as possible for a Water and Sanitation Program. The goal is to reduce diarrhea and other water-born illnesses in MNHC Clinic Areas. Write the objectives in the space provided.


6. “SMART” Objectives

It is important that objectives are written as SMART Objectives. When objectives SMART, it allows us to evaluate them so we know whether or not we’ve accomplished them.


SMART stands for:
S = Specific. They should be very specific and precise.
M = Measurable. We should be able to measure it to see if we’ve accomplished it.
A = Attainable. We should be able to meet the goal.
R = Relevant. It should be related to the our program’s goals.
T = Timely. There should be a specific time in which it will be completed.

Activity 6.1 SMART Objectives

Instructions: Imagine you want to achieve each of these objectives. Fill in the blanks below to turn the poorly written objective into SMART Objectives.

Objective: “I will lose weight”

S = Specific: How much weight would you like to lose? ____ kilograms
M = Measurable: I weigh 100 kg now, what will I weigh in the end? ____ kilograms
A = Attainable: I will lose ____ kilograms per week.
R = Relevant: I will lose weight to ____________. (Hint: How will this benefit the person?)
T = Timely: I will lose the weight in ____ months.

Put It Together:

Objective: “To increase the use of ITNs”

S = Specific: Who exactly will you target? ___ (#) villages in ___________ district.
M = Measurable: How many more people will use an ITN as a result of your program? ____ people.
A = Attainable: Is the amount you wrote for measurable realistic? Circle: Yes No
R = Relevant: Increasing the use of ITNs will help _____________________. (Hint: How will this benefit the community?)
T = Timely: We will increase the usage of ITNs in ____ months.

Put It Together:

Objective: To increase hand-washing in Mon areas.

S = Specific.
M = Measurable.
A = Attainable.
R = Relevant.
T = Timely.

Put It Together:


Activity 6.2 Writing SMART Objectives

Instructions: Look back at Activity 5.2. Rewrite each of the objectives you came up with as a SMART Objective in the space provided.

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Comment by Michele Baron on March 16, 2010 at 12:02am
Jenn, great job. Mingala-ba-shi... Really like your SMART objectives. Spent some time in Burma a while ago, and sang a few benefit concerts after the big Cyclone. You probably already know all this, but there are some good outreach projects in Burma. Possible contact info, current photos, etc., active director at
foundationburma.org
also check NGOs including: Metta Foundation, IDE, Hope International...
Comment by Jenn on March 16, 2010 at 12:21am
MINGALA-BA, Michele! I just read the article posted by the FPB about mental health and program continuity from the link you sent. It's really spot on! Especially since so many organizations pull-out of operating in Burma (for a variety and sometimes very valid reasons), it's refreshing to see an organization that seems very grassroots, down-to-earth, and in it for the long haul. Thanks for sending these! My work was exclusively either with Burmese exiles living in Thailand or crossborder healthcare groups (mostly Karen folks) that were based in Thailand but went back into Eastern Burma to deliver health services. I don't know a ton about the work that's happening inside, so the links are great! I'd love to hear more about your travels! If you do a post about it, please let me know. :)
Comment by Michele Baron on March 16, 2010 at 12:50am
@Jenn, Your work sounds very challenging. I would love to exchange experience/info...such as I have (singer, volunteer, travel, listen, garden, cook, listen, learn...)--many at links much more expert than I. But I will work on it...or help you as possible! Thanks!!! :) Mi
Comment by Patricio Buenrostro-Gilhuys on March 18, 2010 at 6:46pm
We should all adopt this methodology to accomplish all the great projects here!!!
Comment by Jenn on March 18, 2010 at 7:13pm
@Rahul, thanks! And a resounding yes. :)

@Patricio, you make a good point. I hadn't considered applying to what's going on on Evoke as much as field programs. Thanks for the perspective.

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