Opening your eyes to cost limitations and your potential market

As simple as it is, "Make it inexpensive" was the 'secret' of social innovation that resonated most with me. Due to an innovation competition that I've recently been attempting to take part in, I've spent a lot of time in the last couple weeks coming up with new ideas that would combat climate change in one way or another. One of the aspects of our favorite design (I worked with a partner) that I didn't consider until most of the other details were worked out was cost. In my defense, this was largely because the particular product I'm thinking of wouldn't be very expensive to begin with. However, by reducing the cost of our design even further, we realized that we would be appealing to an entirely new market of people, and thus our product would just be that much more effective.