Urgent Evoke

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Request for techie help please!


RAWA is Afghan women doing great work with Afghan Women and Children.

If you follow the links you can see that it is not easy to donate to them there are a number of methods, the easiest is by card but you have to do it through another aid organisation in America.

It might help to set it up for them directly. I don't know how to do this but others here will do.

I don't know why they haven't already set this up. There may be a good reason for it, or it might just be no one has offered to do it yet.

Can anyone help.

Thank you

Anyway they are the people my little euros are going to this time. I might also try to translate some of their pages into wobbly french. They are also asking for digital cameras...

Views: 16

Comment by Sarah Shaw Tatoun on April 11, 2010 at 3:33pm
PJE-- I've tried to get something set up for Berkat so Americans can donate from the US, but I think it's not that easy. You basically have to find a partner agency of some kind and make the donations through them. Paypal is probably the easiest payment system to set up, but you need a US bank account to make transfers. Also there's the problem of tax exemption status -- another reason you need a partner agency, because at least in the US you can't offer a tax deduction without being specially licensed as a charity-- and if you collect money in order to donate it you may run into difficulties with your tax collection agency, since without the charity registration the money you collect may be considered income.

This is all specific for the US, but the Czech Republic has similar restrictions-- and in addition the usual way to donate is by direct bank transfer, which is not common in the US.

They may also have trouble with banks in Afghanistan from what I understand, since the infrastructure in general there just isn't very good.

Someone else may have better information-- I hope so, since there are a lot of organizations that could use help.
Comment by Elias Ek on April 11, 2010 at 3:41pm
Seems like they already can accept credit cards: http://www.afghanwomensmission.org/help_us/donate.php

OK, I see what you mean, the money is being processed by another organization with a similar cause. Well, an option for PayPal could be good. It should even be quite simple to set up.

The next step would be to set up some online fundraising drive to raise more money.
Comment by PJE on April 11, 2010 at 4:03pm
Thank you Sarah And Elias.
The AWM thing is probably working for them, they are smart women and they have lots of help. Just initially when I wanted to send some money it didn't look completely straightforward and after seeing how clever KIVA is, set up to be so simple and sort of make it a pleasure for the lender, I though the same sort of thing would help RAWA! Thanks Riko.
You are right about fundraising Elias sounds like they need money.
I think intuitively that giving money indirectly through a partner agency is probably less effective, there just a little exra step and the best way to give is to do it so you don't have to think about it. There should be no unnecessary resistance in the system!
Comment by Chris Ke Sihai on April 13, 2010 at 1:38am
PJE, Sarah

The actual mechanics of seeting up a system to collect donations are very simple. I set one up on my site in just five minutes - http://www.nupotato.com/Community - although it doesn't work right now as I don't know their Paypal account number.

The legalities are just the same as for any other company. If you want to offer a receipt in a particular country then you have to be registered in that country. No big deal, but it's usually more convenient to work with a partner organisation. It actually results in more useful dollars reaching the people on the ground, believe it or not.

One of my old students worked for a big charity as a fundraiser. They had a big profile and were very good at doing that, but on the ground they found themselves 'competing' with many smaller charities who were less good at raising money but much better at actually helping people. So he ended up with surplus budget and a shortage of people asking for help, at the same time as other organisations were struggling to cope with the demand for the same kind of help.

The simplest best solution was to just pass money to the oranisations that would make best use of it, and free them from the burden of trying to raise money. It resulted in even more help being provided per dollar donated, due to economies of scale. I don't know if one org is outsourcing its care-provision or another is outsourcing its fundraising, but successful charities do think in the same terms as succcessful businesses.

So please don't be too negative about AWM.

But your observation that they don't make it easy to donate is spot-on. RAWA obviously has a marketing problem. It would be easy for them to put a 'donate here' button on every page, but they don't. Marketers call it a 'call to action' - you never get anyone's money until you ask for it, and RAWA is not doing a good job of asking for it.

I have friends in Taiwan who are involved in charity and advocacy for disadvantaged groups. They have a good understanding of the way the most successful orgs work, and the problems faced by smaller groups. They have been discussing the possibility of starting a non-profit group that will focus on running marketing campaigns for small orgs that don't have that expertise, and Elias and I have both volunteered to help if they go ahead.

Do you think this would be a good evokation?
Comment by Ursula Kochanowsky on April 13, 2010 at 2:22am
@Chris YES! Good evokation. Make it easier for small groups to ask for funding directly rather then being given percentages for going through larger institutions. Just be sure that you can actually get in touch with the orgs and nonprofs that need your help.
Comment by Sarah Shaw Tatoun on April 13, 2010 at 9:29am
Good information, Chris. I'll talk to the people at Berkat again and see if I can set something up for them. Paypal buttons I can do.


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