Urgent Evoke

A crash course in changing the world.

I've been looking at other people's plans to try and get good ideas about PRESENTING my own plan, and I wanted to share a few resources with the community.

There's an awful amount of passion on show at Evoke, and some of the Evokations look amazing. But many are also a bit 'one-sided' in that they focus on the problem rather than the strategy for solving it and what you can contribute. They're all about what we need (in order to solve the problem) rather than what we can offer the people giving their time and money to support us.

Let's face it, for most of us, US$1,000 isn't going to make a big difference. We're going to need a lot more in the future, so at some point we will need to be approaching other organisations to ask for funding.

Your Evokation is just the first in a long series of funding pitches. And in many cases, we will need to have some long-term plan to make the project self-sustaining.So I've been looking for information about what investors look for, and how to talk to them.

A great place to start is this TED video on how to pitch VCs.

And here's a really great insight into the other side of things: advice for companies looking for a social project to sponsor.

This article includes the following great advice, whether you're starting a business or an aid program: Be prepared. When you do get in front of the venture capitalist, be prepared to demonstrate the following:
  • A clear understanding of your business
  • A clear understanding of the barriers to entry and other hurdles of business
  • Drive and ambition
  • Relevant experience
  • A vision for the growth of the company
  • The character, expertise, experience, and skills of key members of the management team.
Here's a good article about investing in energy projects.

The British Business Angels Association provides this handy graphic and advice:

The methods used by Business Angels to decide which businesses to invest in varies greatly, however, the following issues are all taken into consideration:

  • The expertise and track record of the founders and management
  • The businesses competitive edge or unique selling point
  • The characteristics and growth potential of the market
  • Compatibility between the management, business proposal and the business angel's skills and investment preferences
  • The financial commitment of the entrepreneur
If you know of any other good resources about PRESENTING you Evokation, please list them below.


Views: 31

Comment by Turil Cronburg on May 17, 2010 at 12:01am
I'd also highly recommend marketing wizard Seth Godin's book Small is the New Big. That one, and his book The Dip are really great quick reads that will help you do things well in this new media world, if you decide to go for it.
Comment by Samiran Roy on May 17, 2010 at 12:26am
I have a book by Seth Godin - How To Make Your Website Work Effectively
I can upload it if you want


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