Urgent Evoke

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I chose the Covering Risk secret. In this article Peter Sandman writes about risks and how people see them. He splits up risk into hazard and outrage and explains what he means by this. Outrange basicly is the peoples reaction. It describes how upset or affraid they get about a certain risk. Hazard on the other side is the actual scientific risk to kill or hurt people or the environment. I think that it does make total sense to make this distinction. Especially during crisis people tend to believe everything they hear. Normaly they would probably allways try to find ways to clarify new information with other sources. But during a crises people seem to just believe everything right away. This leads to very untrue rumors or total overreaction. Peter Sandman explains how information should be spread around if too much outrange occurs. People need to calm down. He also points out ways to spread informations in situations where the actual hazard is much higher than the outrange. These situations need to be handled very carefully, because theres a big risk comeing up which people don't know about yet. They need to be informed without producing panic or too much outrange. Crises communication can be very difficould and should be handled with care.

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