Urgent Evoke

A crash course in changing the world.

"Do the hard work needed to find a simple solution. As Leonardo da Vinci said, “Simplicity is the ultimate sophistication”—and it is the key to this type of design work."

I simple analogy would be, the car. The car is a very complex piece of machinery and to learn everything about a car is not a simple task. But most people drive cars. How can somebody have no idea what lies under the bonnet of their car, but still drive it almost flawlessly?

Thanks to the person who designed the car, the one who had to do all the thinking, he made something extremely complex into something simple. Which is what we must do.

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Tags: LEARN1

Comment by Shakwei Mbindyo on March 19, 2010 at 7:59pm
+1KS. I am one of those people who understands pefectly how a computer works but can for the life of me understand the automobile - sigh!
Comment by Catherine Gentry on March 30, 2010 at 5:11pm
I've been researching a type of personal clock to time investments in order to free up one's life to do more interesting, and important things then work for a living just to make money and get by. It's been quite a complex undertaking (if I'd have known perhaps I wouldn't have taken it on--it's been 25 years in the making thus far...) but the goal has always been that once the process was understood to find a short cut. I've often thought of electricity. Most of us have no idea how it works, we need only flip a switch. Simple.
Comment by Shane M. Wheeler on April 5, 2010 at 2:06am
Good analogy, good insight.
Comment by Bonan Zhang on April 30, 2010 at 5:13am
Would you consider Evoke a simple game?

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